In celebration of its 50th Anniversary, the Wisconsin Arts Board created a special Mark, to be used in all printed and online
materials from August 2023-July 2024. Visit WAB's 50th Anniversary Media Kit to access all versions of the celebratory Mark, usage guidelines, and the social media toolkit.
Download WAB's Logo
Video above: Arketype's multimedia presentation of the Wisconsin State Arts Board's new strategic direction, brand and logo.
The new Wisconsin Arts Board logo completely replaces the old logo. As of June 1, 2008, this logo should be used in all collateral materials and business correspondences. There is no situation where the old logo should be used in any way.
To ensure a consistent and coordinated brand identity, the Wisconsin Arts Board has created a brand standards manual. Please download and read this document:
WAB Logo for Printed Materials
The color logo should be used whenever possible. Follow the color guidelines in the WAB Logo Standards booklet, above.
Always use the color logo when applicable. The black and white version of the log o should only be used when absolutely necessary.
WAB Logo - BW (to be used in single color printing or reversed out)
WAB Logo for Online Usage
Whenever possible, the WAB logo should be used in color for all online executions. Please adhere to the print color specifications and logo size and logo isolation areas identified in the WAB Logo Standards booklet, above.
In addition to using the logo, each Wisconsin Arts Board grantee must give credit for grant-supported activities in all printed, online, and broadcast promotion, publicity, advertising, and programs by including the following credit line:
"This [project/program] is supported in part by a grant from the Wisconsin Arts Board with funds from the State of Wisconsin and the National Endowment for the Arts."
In addition, applicants are requested to inform their State Representative, State Senator, and the Governor of the importance of the arts—especially the value of those activities for which they receive Arts Board funding—to Wisconsin’s economy and quality of life.
Any questions regarding logo and credit line use should be addressed to Karen Goeschko via E-mail or phone (608-267-2026).